WebGuru - Andy Beal
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Wednesday, December 19, 2007 |
 One of the world's most respected experts in search engine marketing, blogging and online reputation management, Andy is founder and editor of the popular internet marketing blog MarketingPilgrim.com. |
posted by Wayne Mansfield @ 2:10 PM   |
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Me first! Me first! Corporate lessons learned!
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Thursday, December 13, 2007 |
 A sales rep, an administration clerk, and their manager are walking to lunch when they find an antique oil lamp. They rub it and a Genie comes out. The Genie says, “There are only three wishes, so you have one each.”
"Me first! Me first!" says the admin. clerk. "I want to be in the Bahamas, driving a speedboat, without a care in the world." Poof! She's gone.
"Me next! Me next!" says the sales rep. "I want to be in Hawaii, relaxing on the beach with my personal masseuse, an endless supply of Pina Coladas and the love of my life." Poof! He's gone.
“OK, you're up," the Genie says to the manager.
The manager says, "I want those two back in the office after lunch."
Moral of the story: Always let your boss have the first say
For more corporate advice : www.bobpritchard.com |
| posted by Wayne Mansfield @ 8:12 PM |
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Web Guru - Paul Woolmington
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Monday, November 19, 2007 |
Paul Woolmington is the Founding Partner of Naked Communications.
Eager to champion communications strategy, objective and bias-free thinking, and brilliant misfits, Paul joined Naked Communications as a founding partner to bring the Naked brand and philosophy to the Americas. In parallel, he was also appointed a global partner in the holding group, which currently has twelve-plus businesses in eight worldwide locations.
Paul is widely known as a leading media and communications strategy thinker and savvy entrepreneur, and is also credited with helping create the first Media Lions competition at the Cannes International Advertising Festival, rewarding media neutral creativity and innovation. He also served as its first president.
Championing objective thinking and innovation, Paul has served on a diverse array of creative, media, interactive and integration awards, recently chairing the "Content and Contact" category at the 2006 Clio Awards. |
| posted by Wayne Mansfield @ 2:14 PM |
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Yahoo Surfers Spend More
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Sunday, August 26, 2007 |
According to WebPro News's Mike Sachoff:
While Yahoo is considered the second busiest search engine behind Google, when it comes to online shopping, Yahoo surfers may be the biggest spenders online. 
According to Wayne Perry, president of SiCap Industries, Yahoo surfers spend 30 percent more than other consumers on average.
"We haven't figured out why, but our web stats show consumers referred by Yahoo definitely spend more money on our websites, and according to data collected from our retailers, yahoo surfers also spend more money in the stores that carry our products. This has been a consistent theme for nearly three years," says Perry. |
| posted by Wayne Mansfield @ 3:46 PM |
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Interruptions are in the eye of the interrupted.
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Sunday, August 05, 2007 |
This was a key point in The Attention Age Doctrine, and one that really struck a nerve with many of my readers.
Information that you think is important to your business, may simply be an interruption to your business goals.
Trouble is, you won’t realize whether or not the information is important until you’ve given it your attention. |
| posted by Wayne Mansfield @ 12:26 AM |
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New Software Makes It Easy
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Thursday, July 26, 2007 |
The first problem is nicely answered by an open source WYSIWYG editor called Nvu (pronounced "N-View"). Nvu is based on the Mozilla platform and is free to download and use. You can't beat the price.
Nvu is fairly easy to use, but its learning curve will still be a little steep for true technical illiterates (such as me).
When I finally admitted that I could no longer avoid learning how to build a Web site, I went to Google and typed in something like "easiest way to build a Web site." One of the search results that came up was for a program called BlueVoda.
BlueVoda looks a lot like a word processing program. In general, it's more intuitive and easy to use than Word. You click on a button to create boxes for text or images. You put your text or images in those boxes. You move them around until you like how they look. You preview the result in your browser. You click on the "publish" button. You're done.
BlueVoda is by far "the easiest way to build a Web site" I've found. And believe me, I've looked really, really hard...
As with so many things in life, there's a catch. BlueVoda was created and published by a Web hosting company and it's proprietary. In other words, you won't be able to do anything with the files it creates unless you have an account with the hosting company, VodaHost.
Fortunately, VodaHost is the kind of company that produces free tools like BlueVoda for their customers. They're innovative, reliable, and they really emphasize customer service and satisfaction. They have a very active customer forum that makes it a snap to get useful advice, tips, and solutions from both company reps and experienced users. |
| posted by editor @ 3:38 PM |
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Step 3 For Internet Marketing Success
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Wednesday, July 18, 2007 |
Write your marketing materials. If you are selling affiliate programs, often the work is done for you. You can create an autoresponder series from articles or email messages the site owner may offer. Check to see what materials the site owner offers. They may also offer you free ebooks you can give away, as well as articles. This will cut your work dramatically.
If the site owner offers email messages, rewrite these in your own words. Add messages to the series. If articles are available, then add these to your series too.
Set up your autoresponder and lead capture page, if you choose to use one. Then, write your marketing materials and start driving traffic to this page.
Commit to doing something every day. Test and track your efforts. Add new marketing techniques. Bad marketing is better than no marketing. Building a business is a waste of time of you don't market.
Internet marketing success depends on how hard you're willing to work to get your business out there. Organize your marketing, do it consistently, and you will see success. |
| posted by editor @ 3:36 PM |
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Newsletter Are Good
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Wednesday, July 11, 2007 |
But you can keep up with all the changes and make suer your results do not suffer.
The easiest way to keep up with internet marketing is by subscribing to newsletters.
The people who are publishing frequent newsletters on internet marketing, keep up to date on changes and tell their readers about them.
You can also keep up on the changes by purchasing the products from well know and established internet marketing experts.
These people make their living with internet marketing so you can bet the house that they know exactly what works and what doesn't.
You can also keep up to date by joining the many internet marketing forums to be found.
The people who post to these forums and share information keep a close watch on trends, fads, and techniques.
Remember that as an internet marketing business owner, you should always keep up to date and make the changes to needed to maximize your profits. |
| posted by editor @ 3:39 PM |
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Traffic is the lifeblood of an online business
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Sunday, July 08, 2007 |
Traffic is the lifeblood of an online business.
Without traffic, no-one will buy your product, no-one will click on your ads, no-one will find your salespages.
No traffic = No Income
Everyone needs traffic to make a success of their online business - no matter what they are doing online.
Traffic generating strategies are essential to building a successful online business, and you need to develop a strategy for creating a steadily increasing source of traffic.
Here are some of the ways, in which you can get traffic to your website.
1. Get you website listed in the search engines for specific keywords that relate to your website.
2. Use PPC (Pay Per Click) such as Google Adwords. Obviously there is a cost associated with this, so you have top be aware of the budget you will allocate to this.
3. Post on forums, and have a link in your forum signature file.
4. Have affiliates promoting your products.
5. Email to your opt-in list
6. Giveaway free reports from your websites
7. Write articles and have them posted on Article Directories.
8. Get your website listed on website directories.
9. Host a blog on your website and use RSS to "Syndicate" the posts.
10. Get links to your website from other sites.
11. Create a Podcast and have it linked to your website.
12. Post videos to Google Video and You Tube.
13. Create links to your website from social networking sites.
14. Run a forum on your website so that visitors return to the forum frequently.
15. Post Press Releases about your website.
Ideas from David Watson http://www.websitecontentwizard.com |
| posted by Wayne Mansfield @ 11:35 PM |
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Concentration
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Monday, July 02, 2007 |
As the fletcher whittles and makes straight his arrows, so the master directs his straying thoughts. - Gautama Buddha
When every physical and mental resource is focused, one's power to solve a problem multiplies tremendously. - Norman Vicent Peale |
| posted by editor @ 9:12 AM |
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Make Money Online Niche
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Monday, June 25, 2007 |
Another pitfall of Internet marketing is the competition, especially in certain niches like the "make money online" niche. Unlike your brick and mortar business, which you can set up on the street corner and be assured of your little slice of the world, especially if there are no stores like yours within miles, the Internet is not like that. Anybody can reach any web site from any place in the world. So you're competing, sometimes, with millions of sites. This can make getting your foot in the door extremely hard, if not downright impossible.
Another pitfall of Internet marketing is restrictions. Just as the field is wide open, it is also open to rules and regulations from all over the world. For example, in some parts of the world, you can't get a PayPal account. This makes it harder to collect payments from customers. Sometimes finding alternative payment processors is not an easy task. Some programs may only be open to citizens from certain countries, such as Associated Content, which is an article submission site. They're only open to US citizens. So sometimes where you live can affect how well you can do business.
And finally, there is the Internet marketing mind set trap that is very easy to get sucked into. Just go to any web site and take a look at how easy they make this all sound, and without spending a dime. More people than you can imagine get sucked into that game of make a million overnight on a shoestring budget. Trust me when I say, it doesn't work that way. Making a living on the Internet is hard work and does take a considerable investment if you want to see a significant return.
If you keep the above things in mind when and if you decide to get into Internet marketing, you'll have a decent shot at being successful. Otherwise, you could be in for a very long road to hoe. |
| posted by editor @ 3:34 PM |
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Setp 2 For Internet Marketing Success
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Monday, June 18, 2007 |
2. Write your marketing plan. Every marketing plan should include whether or not you plan to build a list or a website. These two elements are crucial because it's getting harder and harder to promote products without a website.
Building a list will help you cut your workload dramatically because you can build relationships with your list readers. You can send them other offers, as well as share valuable information.
If building a website isn't something you want to hassle with, you can build a lead capture page and make a simple one page website. Then, drive traffic to this page.
Without a website, many article directories won't allow you to submit articles that include affiliate links, even when those affiliate links are in the resource box of your article.
You should also include the different internet marketing techniques you plan to use.
This can include: search engine optimization, article writing, press releases, classifieds, joint ventures, or any other techniques.
If you are technically savvy, you can even include Web 2.0 techniques like making videos, or social bookmarking.
If you plan to use pay per click, include your a budget and know how much you can spend.
What techniques you choose to market your business will be determined by what type of business you choose, whether or not you plan to build a website, and what kind, and what techniques you want to use.
If you hate the thought of writing an article, no matter how effective, you won't do it.
Starting off, you should only use one or two marketing techniques and build on your success. Test and track until you find a marketing formula that works for you. |
| posted by editor @ 3:35 PM |
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Belief
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Tuesday, June 12, 2007 |
The barrier between...success is not something which exists in the real world: it is composed purely and simply of...doubts about...ability. -Mark Caine
We clothe events with the drapery of our own thoughts... - James Allen |
| posted by editor @ 4:15 PM |
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Averages
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Monday, June 11, 2007 |
I am not discouraged, because every wrong attempt discarded is another step forward. - Thomas A. Edison
Mistakes are stepping stones to success. - Charles E. Poppleston |
| posted by editor @ 4:26 PM |
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Achievement
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Wednesday, June 06, 2007 |
The battle of life is, in most cases, fought uphill; and to win ti without a struggle were perhaps to win it without honour. If there were no difficulties there would be no success; if there were nothing to struggle for, there would be nothing to be achieved.
SAMUEL SMILES |
| posted by editor @ 4:29 PM |
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